With 170 questions to answer, we needed users to be engaged, and not just skipping through to the end.
Fun illustration accompanied the user journey, and each interaction was new and different. For some questions you could answer with a simple drag and drop, for the next we mixed it up with sliders and other fun interactive prompts. Instead of reams and reams of text, we provided movement, colour and animation throughout our design. An engaging, humorous voice over also helped make the whole experience feel more like entertainment than a test. Sections were broken into bite size chunks and jokes were scattered throughout. It was all about keeping the user on track.