about us

work

SERVICES

blog

research

careers

contact us

Western Sydney University

Western Sydney University

UX, Strategy & Website Design

Services

Strategy

UX

Visual Design

The Brief

Most online careers advisors are either too in depth (and too boring) to engage a young audience, or too lightweight to actually be useful. But accurate indications of what future students want to become can help universities prepare for he courses they need. We set out to help Year 10 kids better predict their future occupations, and in turn helped the University of Western Sydney prepare the most appropriate courses before time. Online career advisors can be incredibly useful, or they can be incredibly fun. But not usually both. We wanted to create an online tool that was both fun to use and actually provided some meaningful results. The method we chose to adapt was the well-validated Self-Directed Search test, developed by J.L Holland. But for this test to really work we still had to ask the user 170 questions! How to do this without boring them silly? Entertain them of course.
The Brief

The Strategy

With 170 questions to answer, we needed users to be engaged, and not just skipping through to the end. Fun illustration accompanied the user journey, and each interaction was new and different. For some questions you could answer with a simple drag and drop, for the next we mixed it up with sliders and other fun interactive prompts. Instead of reams and reams of text, we provided movement, colour and animation throughout our design. An engaging, humorous voice over also helped make the whole experience feel more like entertainment than a test. Sections were broken into bite size chunks and jokes were scattered throughout. It was all about keeping the user on track.
The Strategy

The Results

So what do you get when you put a little fun back into function? Well we saw a 285% increase in site visits – in real numbers that was an increase of over 5000 site visitors per month from the previous year. And on top of that applications to UWS courses went up by 18% over that same time. More importantly our student intake rose by a whopping 22%.

Like what you see?

Let's work together.

contact us