We created an API to sit on Zurich’s EziCover website to show exactly how your choices effect your life expectancy.
In life, bad things happen. People die. Of course. But an early death can take a massive impact on your family. We recognised that many of the factors that lead to an early death are related to the lifestyle you lead today. So we created an API to sit on Zurich’s EziCover website to show exactly how your choices effect your life expectancy. Taking the form of an easy to operate dashboard we let users change certain variables to see how their lifespan, and their life insurance premium, would change.
We called our online calculator ‘Life’s Little Challenges’. Illustrated in a clean vector style, users could shift the levers to adjust certain variables.
For instance the number of alcoholic drinks consumed in a day will influence both your life expectancy and your premium. Apparently nine drinks a day isn’t so great for you. Who knew? The fun, interactive nature, not to mention the simple user experience, allowed for a greater understanding of the importance of Zurich’s EziCover product.