This month I was in San Francisco to catch the Optimizely OPTICON19, a three-day event that looks at experimentation from these perspectives: culture and growth, strategy and process, and platform and technology.
One of the biggest mistakes you can make when you introduce experimentation into a business is not attaining the proper buy-in from the right people. Whether you’re selling experimentation for conversion rate optimisation (CRO) or loss aversion, it’s essential to
Australian organisations have done well to recognise the value of experimentation in their marketing programs but beyond that its use is stagnant. The research bears this out: in The Australian Experimentation Maturity Index 2019, we found there were plenty of businesses