Experimentation is an emerging practice and as a result it’s fair to say the idea of ‘best practice’ constantly evolves as the methods, tools and talent evolve. In many cases organisations know what a good conversion rate optimisation (CRO) program
Running a business is a risk which entails not just rewards and opportunities, but uncertainty. It would be unwise to assume that a business goes from strength to strength indefinitely, so having an action plan for a downturn is a
The significantly disrupted ecommerce landscape has seen plenty of winners and a number of losers in the online space. The difference has been how prepared they were to deal with changing online traffic and visitor behaviour and how well they’ve
My recent articles have covered the levels of personalisation techniques most programs use and how understanding motivation can make them work better. Now I’m going to share what a well-resourced personalisation program should have in order to move from contextual relevance to true
In my last post I mentioned some of the more superficial ways in which organisations might try to personalise their digital experience and how behaviour can give you a frame for tests so you can combine personalisation with your experimentation
Personalisation is the process of creating contextual relevance for a user to engage them and build trust, ideally leading to a purchase, subscription, donation or link – whatever it is you want the end result to be.
Organisations keen to start their experimentation journey often establish a team with little trouble but then find it a challenge to scale, which hinders their maturity. At first it may be hard to tell if this is a problem with
The set-up an organisation chooses for its experimentation team has a significant influence on how its program will run. According to the recently released Australian Experimentation Maturity Index 2019, more than 47% of respondents use a centralised model. The remainder employ