What’s the best team structure for digital transformation?
At New Republique we’ve run hundreds of conversion rate optimisation (CRO) tests for our clients this year. And despite having many years’ experience, we know the results are never a foregone conclusion, teaching us more and more about user behaviour
Podcast 13: Experimenting in the seas of uncertainty with James McKeown, P&O.
As the practice of experimentation matures, New Republique has gone from fielding questions about how to start (although we still get those, of course), to how to scale. Once you’ve moved past the initial teething problems of setting up, it can be