DIGITAL BUSINESS STRATEGY
We work with many organisations to research and assess potential digital, mobile and new technology business models that can help them differentiate, create new revenues or reduce the cost of delivery. Many organisations that approach us don’t have the background, skill or know how to identify and assess how their organisation can take advantage of digital opportunities. Our multi-disciplinary teamwork with the organisation to understand their current business, identify the opportunities, assess the regulatory requirements, define the cost implications and financial rewards, rationalise the organisational readiness for change, roadmap the implementation strategy and develop the business case.
Our brand development process merges traditional brand planning methodologies with a new world digital approach to developing brand. Over the past 17 years we have developed a framework and tools to help us work collaboratively with organisation to help them either redefine their brand or to develop new brand from scratch. Our process focuses on developing a brands position in market, tone or voice, personality and communication platform. What makes our process so unique is the extension of our process into digital. Our methodology helps translate traditional brand frameworks into digital frameworks, which helps govern the user experience and interaction design of a client web, mobile or app. This ensures the experience of all touch points consistently delivers the brand experience. It also ensures the interactions with the brand digitally are unique and relevant.
UX, DESIGN AND DEVELOPMENT
We are renowned for having one of the most rigorous and well structured design and development methodologies built for both midlevel and enterprise level projects. We use a data and human-centered design approach to our work to ensure we understand our customers and users needs. We use this insight to design a working prototypes to test our assumptions ensuring what we deliver for the end user experience is useful, useable and desirable. We take a platform agnostic approach to our work, this ensures that the technologies used for development can deliver the designed user experience designed. Whether that is building a mobile site, a content-rich responsive website or an internal employee network, our work is built for scale, performance, and longevity. Our process ensure we bring our clients and their stakeholders on the design journey with us. We apply a variety of development methodologies to achieve this, including our own adapted ‘Agile’ approach, along with a traditional Waterfall and Continuous Improvement.
CONVERSION RATE OPTIMISATION
We believe design is never finished and all work needs to be measured for success. Whether you are looking to increase leads, sales, increase your newsletter sign-ups or attract more members or improve site engagement, we can help. Because we take an integrated approach to our work across brand, design, technology and conversion rate we are able to ensure we create tests that are consistent to the brand sentiment and personality. Our Full-service Optimisation Program will provide clients with a robust solution across web and mobile including:
DATA AND ANALYTICS
In today's highly competitive market, data is often the difference between coming 1st or last. We believe to be truely competitive brands must understand their customers not by what they say, but by what they do. Our team of analytics strategist and actuaries take a holistic view to our clients data-sets working across onsite analytics, sales data, CRM, and third party data. Our team look to provide clients with a story of consumer behaviour (across channels) and how these are connected back to our clients goals. As part of our offering our teams are able to help clients offer specialist expertise in the following areas:
Want to know how we do what we do? This is how. We call it GRiP. Put simply, it’s what happens when you fall in love, but reimagined for the world of selling products. GRiP proposes you use the rules of interpersonal attraction to help increase your product’s attractiveness. What follows is an increase in buyability. We’ve distilled our thinking into three simple variables - Generosity, Responsiveness and Proximity. Figure out how your product rates against these measures and you will quickly begin outsell your competitors and grow your bottom line.