Podcast 21: Experimentation at global scale with Peter Hutchison
Peter Hutchison talks about running Experimentation at Global Scale with Nima Yassini on the Digital Growth Hacking podcast
The evolution in A/B testing
New Republiques’ The Pulse Report, Australia’s most in depth study into the top experimentation programs in the country, revealed 100% of respondents used A/B testing as part of their testing mix, with just over half of evolving organisations using A/Bn