With the ecommerce boom following on from pandemic-led lockdowns, it’s no surprise that digital transformation has become a top priority for many businesses over the past 12 months. But digital transformation has many layers, and few businesses are equipped to
As the practice of experimentation matures, New Republique has gone from fielding questions about how to start (although we still get those, of course), to how to scale. Once you’ve moved past the initial teething problems of setting up, it can be
At New Republique we’ve run hundreds of conversion rate optimisation (CRO) tests for our clients this year. And despite having many years’ experience, we know the results are never a foregone conclusion, teaching us more and more about user behaviour
Hit faster and harder, more businesses suffered in the COVID-19 pandemic than during the global financial crisis. Closed retailers that still had to serve commercial rental agreements experienced twice the pain: no income, with large outgoings.