Podcast 21: Experimentation at global scale with Peter Hutchison
Peter Hutchison talks about running Experimentation at Global Scale with Nima Yassini on the Digital Growth Hacking podcast
The evolution in A/B testing
New Republiques’ The Pulse Report, Australia’s most in depth study into the top experimentation programs in the country, revealed 100% of respondents used A/B testing as part of their testing mix, with just over half of evolving organisations using A/Bn
Why experimentation is key to successful digital transformation.
With the ecommerce boom following on from pandemic-led lockdowns, it’s no surprise that digital transformation has become a top priority for many businesses over the past 12 months. But digital transformation has many layers, and few businesses are equipped to
How to reduce the risk and cost of digital transformation.
As the practice of experimentation matures, New Republique has gone from fielding questions about how to start (although we still get those, of course), to how to scale. Once you’ve moved past the initial teething problems of setting up, it can be
True intent, the real secret of customer personalisation
My recent articles have covered the levels of personalisation techniques most programs use and how understanding motivation can make them work better. Now I’m going to share what a well-resourced personalisation program should have in order to move from contextual relevance to true