New Republiques’ The Pulse Report, Australia’s most in depth study into the top experimentation programs in the country, revealed 100% of respondents used A/B testing as part of their testing mix, with just over half of evolving organisations using A/Bn
My recent articles have covered the levels of personalisation techniques most programs use and how understanding motivation can make them work better. Now I’m going to share what a well-resourced personalisation program should have in order to move from contextual relevance to true
In my last post I mentioned some of the more superficial ways in which organisations might try to personalise their digital experience and how behaviour can give you a frame for tests so you can combine personalisation with your experimentation
Personalisation is the process of creating contextual relevance for a user to engage them and build trust, ideally leading to a purchase, subscription, donation or link – whatever it is you want the end result to be.