The evolution in A/B testing
New Republiques’ The Pulse Report, Australia’s most in depth study into the top experimentation programs in the country, revealed 100% of respondents used A/B testing as part of their testing mix, with just over half of evolving organisations using A/Bn
True intent, the real secret of customer personalisation
My recent articles have covered the levels of personalisation techniques most programs use and how understanding motivation can make them work better. Now I’m going to share what a well-resourced personalisation program should have in order to move from contextual relevance to true
The hidden psychology behind personalisation
In my last post I mentioned some of the more superficial ways in which organisations might try to personalise their digital experience and how behaviour can give you a frame for tests so you can combine personalisation with your experimentation
Five ways to excel with personalisation
Personalisation is the process of creating contextual relevance for a user to engage them and build trust, ideally leading to a purchase, subscription, donation or link – whatever it is you want the end result to be.