Why experimentation is key to successful digital transformation.
With the ecommerce boom following on from pandemic-led lockdowns, it’s no surprise that digital transformation has become a top priority for many businesses over the past 12 months. But digital transformation has many layers, and few businesses are equipped to
What’s the best team structure for digital transformation?
At New Republique we’ve run hundreds of conversion rate optimisation (CRO) tests for our clients this year. And despite having many years’ experience, we know the results are never a foregone conclusion, teaching us more and more about user behaviour