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Conversion Rate Optimisation

Since 2010 we have been testing and optimising experiences for some of Australia’s top brands

Partnering with the best.

We have partnered with some of the world’s most leading technologies. New Republique has expert knowledge of the best tools in the market and how these software tools can be utilised for the greatest return. This knowledge also allows us to bring a technology agnostic approach to our testing strategies.

What is CRO?

Conversion Rate Optimisation is the process of testing a range of experiences to find which combination can provide the greatest results. Since 2010 we have developed a product and service that has seen clients grow conversions five fold.

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What are the benefits?

The biggest benefits of CRO - at least the ones that everyone talks about - have to do with money and leads. But the key benefits of testing your website actually go beyond that.
  • CRO_Landing_Page_V7_21Make decisions based on data
  • CRO_Landing_Page_V7_24Increase sales
  • CRO_Landing_Page_V7_26Get better results

How we help Mortgage Choice to increase leads & sign-ups

  • We have been working with Mortgage Choice since 2014
  • We have provided a range of A/B, MVT testing and personalisation across their landing page and website
  • We have been able to educate the business on structures that delivers the greater conversions
  • Our testing has seen the brand increase conversions by 7% - 164%

What makes us different?

What makes our CRO service different to others is our background in brand development and enterprise UX, visual design and development.

Testing is a critical component for any client’s website or mobile asset. However, this should not come at the expense of the brand experience. Customers don’t know a brand is testing and as such, it is critical that every test is done within the brand tone, personality and overall experience.

In addition, underlying our work is a range of proprietary statistical models that helps us identify what to test, and where to test. This ensures we deliver the maximum results for clients in the quickest time.

Contact us and find out why some of Australia’s largest brands have engaged us to run their CRO programs.

Who we worked with

Jon Abitz - Stake
Always a pleasure to deal with. These guys are the top of their game!
Lee Foxon - Employsure
One of the better Creative, UX and data-driven CRO agencies around. They are always a pleasure to work with whose collective passion of their staff comes through in brilliant project delivery. Would highly recommend.
Lupe Prada - Fairfax Media
Fantastic results driven output from a professional and extremely creative team. Pleasure to work with and collaborative in their approach. Highly recommended.
Danielle Johnston
Nima and the team at New Republique are delightful to work with. We are currently mid-way through a project and I have the upmost confidence that what we deliver at the conclusion of the project will be exceptional. The passion Nima displays is sincere and it is backed up by a deep understanding of brand and of our business.
Marc Lipsitz
Nima and the team at New Republique were an absolute pleasure to work with. They took on our project as if it were their own baby and executed our vision perfectly. Couldn't recommend more highly. PS. They always provide good snacks too. ;)
Rocky Vu - Employsure
Employsure engaged with New Republique on a CRO project since March with some outstanding results to date. We look forward to continue working with New Republique on bigger and better projects moving forward.

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