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Our Methodology

What we do

We have developed a bespoke methodology which has been built out of the fusion between traditional UX, agile delivery and experimentation.

Speed is key component of our methodology. We aim to research, design and validate within the shortest period of time.

We use a process of Minimal Viable Research (MVR) to identify and validate a problem and hypothesis Statement (PS-h), from this we create a Minimal Valuable Experience (MVX) and release it as an experiment to validate and learn. We call this method, Agile Experiment design (AED).

Our methodology is focused on rapid continuous improvement rather than delayed perfection and to teach our clients how to do what we do, with an aim to become redundant as a quickly as possible.


As a specialist consultancy, everything we do is branch of from UX, experimentation or personalisation.


Nima and the New Republique team are amazing to work with. They are collaborative, professional, friendly, focused on outcomes and brilliant at CRO.I highly recommend them to any business who is looking for a great CRO partner

Peter Ratcliff - RAG

Having worked with New Republique for over a year, I would highly recommend them to any business who needs support with analytics, experimentation and Conversion Rate Optimisation. They have consistently enabled improved business performance and significantly improved user experiences on web. Moreover, the team is friendly, flexible and highly responsive. I doubt there's a more professional and expert CRO consultancy in the southern hemisphere. A pleasure to work with!

Andrew Allan - Subaru

The test generated a phenomenal response to the EOFY sale. New Republique were able to identify the gaps where there was not enough information or urgency and then created a compelling page that helped push customers towards booking a test drive, which is a key part of the sales journey for us.


Our awards

Optimizely Agency of the year APAC


W3 Awards Silver accross 5 categories


W3 Awards Gold & Best in show

Our Clients

Who we’ve helped

Our partners in crime

Experimentation isn’t a product, it’s our DNA


World’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time.

Web trends

Webtrends mission is to produce superior returns to the shareholder by being a leading provider of digital analytics products and services.


FullStory proactively reveals your customers experience friction on your website or app, making it easy for everyone to solve experience-related problems at scale.

Oracle Maxymiser

Optimize online and mobile app customer experience including website homepages, landing pages, and multistep checkout funnels.


With Adobe, you get the whole optimisation engine — AI-powered testing, personalisation and automation at scale.