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Master the key UX principles for conversion

User Experience is a hot topic with multiple opinions surrounding it. We can’t trust opinions, however, we can rely on experiments which prove business results. – This you will learn on this one day course.

This introductory level course aims to deepen and expand the understanding of how to leverage UX design in experimentation.

We will examine UX patterns and principles that have proved effective in guiding users to the wanted outcomes.

The course is modelled around a case brief. We will learn how to go from data insights to hypothesis creation, solution exploration and arrive at a UX design which is robust and has the highest probability to deliver a statistically significant test result.

You will learn:

  • UX and UI design for experimentation and conversion.
  • UX patterns and principles that have been proven effective.
  • How to create robust experiment hypothesis.
  • How to work in an experimentation process and team.
  • Overview of experimentation types and test design.
  • Creating a UX design for an experiment, based on a project brief.

This course is done online, live, cost a total of $900 + GST

Further details below

The course in detail

This is an introductory level course aiming to deepen and expand the understanding of UX patterns and principles that are fundamental to guide users to the wanted outcomes.
The course is modeled around a case brief. We will learn how to go from data insights to hypothesis creation, solution exploration and arrive at a UX design which is robust and has the highest probability to deliver a statistically significant test result.

You will learn:

  • UX and UI design for experimentation and conversion
  • UX patterns and principles that have been proven effective
  • How to create robust experiment hypothesis
  • How to work in an experimentation process and team.
  • Overview of experimentation types and test design
  • Creating a UX design for an experiment, based on a project brief.

What you will not learn:

  • What is pretty
  • What feels good
  • What are trendy design patterns other popular digital brands use

This is for the User Experience Designer that wants to deepen his or her knowledge and understand how he or she can design more effective digital experiences.

OR

For the person who works with UX designers in a team, and needs to understand the framework and structure of effective experiences so that he or she can become a better manager or colleague.

Typical job titles of previous attendees:

  • UX Designer
  • Web developer
  • Front-end developer
  • Digital manager
  • E-commerce manager
  • Online manager
  • Product manager
  • Conversion manager

NIMA YASSINI

CEO and Founder of New Republique

Nima is one of Australia’s leading experts in experimentation. With over 20 years experience in UX and 10 years in CRO, Nima has lead experimentation programs for some of the world largest brands including BMW, VW, HSBC, Bendigo Bank, Chemist Warehouse, HCF and many more.

JOHN EKMAN

Head of Education and Training New Republique

John is the founder of Conversionista – One of the leading experimentation agencies in the world. John has trained thousands of aspiring CRO professionals throughout the world. He has worked with major brands like IKEA, Spotify, Volvo and more.

Location:
New Republique
3/63 William St,
Darlinghurst NSW 2010

Investment:
$900 per person.
Maximum of 10 seats available per course.
Please specify your preferred course dates in order of preference on booking. Spaces will be allocated on a first come, first serve bases.

Our Clients

Smart companies trained before you:

John Ekman
Head of Education at New Republique

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