Podcast 21: Experimentation at global scale with Peter Hutchison
Peter Hutchison, the Group Head of Digital Customer Experience at Cotton On Group, talks about managing a global experimentation program from Australia in the latest episode of the Digital Growth Hacking podcast.
“Experimentation is a method of research”
Who is Peter Hutchison?
Peter is the Group Head of Digital Customer Experience at Cotton On Group. The global fashion retailer, with headquarters in Australia, has grown to nearly 1500 locations across 12 countries and more than 17,000 team members globally.
He has strong and steady experience in experience design, UX, creative and interaction design, across media agencies and tech in Australia and the USA.
Digital Growth Hacking – Australia’s first podcast dedicated to all things experimentation, CRO (conversion rate optimisation) and personalisation hosted by New Republique’s Co-founders Nima and Stacey Yassini.
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