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Our Methodology

What we do

We have developed a bespoke methodology which has been built out of the fusion of traditional UX, agile delivery and experimentation.

Speed is a key component of our methodology. We aim to research, design and validate within the shortest period of time.

We use a process of Minimal Viable Research (MVR) to identify and validate a Problem and Hypothesis Statement (PS-h), from this we create a Minimal Valuable Experience (MVX) and release it as an experiment to validate and learn. We call this method, Agile Experiment Design (AED).

Our methodology is focused on rapid continuous improvement rather than delayed perfection and to teach our clients how to do what we do, with an aim to become redundant as a quickly as possible.


As a specialist consultancy, everything we do branches off from UX, experimentation or personalisation.


Always a pleasure to deal with. These guys are at the top of their game!

Jon Abitz - Stake

The New Republique team are an awesome collection of talent. Highly recommended for any CRO & UX needs.

Gareth Saunders - Fantastic Furniture

Nima and the team are amazing. Great people to work with but at the same time providing results to benefit the business. Is a pleasure working with the team at New Republique.

James McKewon - P&O

Our awards

Optimizely Agency of the year APAC


W3 Awards Silver across 5 categories


W3 Awards Gold & Best in show

Our Clients

Who we’ve helped

Our partners in crime

Experimentation isn’t a product, it’s our DNA


World’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time.

Web trends

Webtrends mission is to produce superior returns to the shareholder by being a leading provider of digital analytics products and services.


FullStory proactively reveals your customers experience friction on your website or app, making it easy for everyone to solve experience-related problems at scale.

Oracle Maxymiser

Optimize online and mobile app customer experience including website homepages, landing pages, and multistep checkout funnels.


With Adobe, you get the whole optimisation engine — AI-powered testing, personalisation and automation at scale.