WHAT WE DO

Behavioural Science and Personalisation

About our product

The biggest problem with personalisation is data

Until now personalisation has all been about modelling behavioural data to predict future action. The issue is that data is only one part of the puzzle. It is the “what”, but no one is focussing on the “why” of personalisation.

We have built a new approach that focus on uncovering and personalising the experiences based on the underlying motivation of customers.

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OUR METHODOLOGY

Introducing Limbic profiling

Limbic profiling uses a propriety qualitative studies of targeting segments to understand the context of the purchase decisions and onsite behaviours.

The output of the qualitative study forms the bases of the customer personas which are then used to create motivation profiles. These are then mapped back to the data signals within your data warehouse and used to delivery the next level of personalised experiences for existing and prospective customers.

VIEW OUR WORK

A new method to personalise customer experience

Strategy

Data Analysis
Segmentation analysis and set-up
Limbic profiling
Behavioural audits
Behaviour Mapping
Personalisation strategy
Personalisation testing

Set – up and implementation

Data and infrastructure auditing
Technology selection
Technology integration
Data centralisation & QA
Limbic signal mapping

Case Study

We helped General Pants personalise the customer experience

Working with General Pants we helped one of Australia’s coolest retailers put into place some simple personalisation experiences that has seen purchase uptake increase by 43%.

FULL CASE STUDY

Conversion rate

+53.3% more in views to cart

+43.15% more purchases

+36.32% more revenue