Conversion Manager

Become a full stack Experimentation pro

Businesses want to get into Experimentation but can’t find individuals to run their programs. This course puts you in the driving seat. Put it in your CV and you’ll be destined for greater things.

In this program you will learn “Everything you need to know about Experimentation” from industry leaders with over 20 years experience on 9 half day sessions over 10 weeks of intense hands-on work with optimising your own web site.

Any organisation can put up a test, but the real trick is being able to follow a structured and repeatable process that delivers results time and time again. Learning and practicing this process is the key objective of the course.

The overall course objective for each participant is to launch an experiment on their own site.

We will cover every single step in the optimisation process leading up to that experiment. This hands-on, process-centric approach makes participants ready to start and run their companies’ experimentation programs once the course is complete.

What you’ll learn:

Web psychology
Conversion analytics & tools
User research
UX for experimentation
Conversion copy
Experimentation types and test design
Statistical analysis and test reporting
How to create robust experiment hypothesis
A process and framework for experiment success
Setting up an experimentation team
Building a culture of experimentation

This 10 week training course runs once a week on Friday’s for 4 hours (9am-1pm). Total cost of $2,750 + gst per person/course.

Further details below

The course in detail

What you will learn & achieve

In this program you will learn “Everything you need to know about Experimentation” from industry leaders with over 20 years experience on 9 half day sessions over 10 weeks.

The conversion manager course is a 10 week part-time course deep diving into all of the fundamentals of running and managing an experimentation team. This is the perfect course for anyone looking to set-up and run an experimentation program within their business.

Any organisation can put up a test, but the real trick is being able to follow a structured and repeatable process that delivers results time and time again. Learning and practicing this process is the key objective of the course.

10 weeks of intense hands-on work with optimising your own web site
The overall course objective for each participant is to launch an experiment on their own site. We will cover every single step in the optimisation process leading up to that experiment.

This hands-on, process-centric approach makes participants ready to start and run their companies’ experimentation programs once the course is complete.

You will learn:

Web psychology
Conversion analytics & tools
User research
UX for experimentation
Conversion copy
Experimentation types and test design
Statistical analysis and test reporting
Setting up an experimentation team
Building a culture of experimentation

Who it's for

This is for the person that has a couple of years of experience in digital and now wants to move on and specialise in the field of Experimentation.

OR

If you have already started your career in Experimentation and Testing and now want to advance from “beginner” and learn a solid framework and method for success.

Typical job titles of previous attendees:

Digital manager
E-commerce manager
Online manager
Product manager
Testing manager
Experimentation manager
Conversion manager
UX designer
Web analyst
Online startup founder/entrepreneur

About the instructors

JOHN EKMAN

Head of Education and Training New Republique

John is the founder of Conversionista – One of the leading experimentation agencies in the world. John has trained thousands of aspiring CRO professionals throughout the world. He has worked with major brands like IKEA, Spotify,Volvo and more.