Experimentation Fundamentals

Get your company started on CRO

This one day bootcamp style course is designed to get your organisation fired up about experimentation and more importantly – equipped with a common language and a toolbox ready to be put to use the minute you come back to the office.

You will learn the fundamentals of experimentation and what you need to know to succeed in this new and exciting specialisation.

This course is for individuals and digital teams, that need to understand what it will take to get experimentation up and running in their organisation.

Many teams do various “bits and pieces” of experimentation, but now you will learn a coherent framework and an understanding of the full scope.

If you are in a smaller company or perhaps a solo entrepreneur, this course will be your “swiss army knife” to get started.

Experimentation fundamentals and the basic process of experimentation
How to build hypotheses based on date and user research
The different types of experiments and experiment design
Common traps and pitfalls in experimentation

This course is done online, live, cost a total of $900 + GST.

Further details below

The course in detail

What you will learn & achieve

This course is for individuals and digital teams, that need to understand what it will take to get Experimentation up and running in their organisation.

Many teams do various “bits and pieces” of experimentation, but now you will learn a coherent framework and an understanding of the full scope.

If you are in a smaller company or perhaps a solo entrepreneur, this course will be your “swiss army knife” to get started.

What you’ll learn:

Experimentation fundamentals and the basic process of experimentation
How to build hypotheses based on data and user research
The different types of experiments and experimentation design
Content and design principles for conversion
Statistics for experimentation
Common traps and pitfalls in experimentation

Who it's for

This is for individuals and digital teams that want to learn the basics of experimentation and get a flying start in this new exciting field.

It is perfect for the UX, analytics, or front end specialist who wants to move his or her career in this direction.

It is also very suitable for the person managing such a team – understanding the processes and tools involved so that he or she can become a better manager for a team that is moving into experimentation.

Typical job titles of previous attendees:

Digital marketer
E-commerce manager
Online manager
UX designer
Web analyst
Data scientist
Online startup founder/entrepreneur

About the instructors

JOHN EKMAN

Head of Education and Training New Republique

John is the founder of Conversionista – One of the leading experimentation agencies in the world. John has trained thousands of aspiring CRO professionals throughout the world. He has worked with major brands like IKEA, Spotify, Volvo and more.

More details

Location:
New Republique
3/63 William St,
Darlinghurst NSW 2010

Investment:
$900 per person.

Maximum of 12 seats available.

BOOK THIS COURSE

Our Clients

Smart companies trained before you:

Testimonials

Working for New Republique over the past 9 months has been an amazing opportunity to develop my skill sets in data analytics and has elevated my career. The chance to work closely with many high end clients in a number of different business verticals has been a great chance to improve, pick-up new skills and knowledge.

Bryce Marsden, Data Anlaytics Specialist

The best thing about joining New Republique is I get to learn from the best in CRO. Management took a chance on me, and the team worked hard to help me learn and up-skill. Every challenge is a collective learning opportunity. We solve problems, celebrate success as a team, and bask in an environment that prides itself on diversity and values difference. Management is sensitive to the demands of personal life such as pregnancy and maternity leave. Days are redesigned to allow flexibility, less stress, and management keep the conversation going about ways to improve work-life balance.

Anna Garcin, CRO Strategist

Switching jobs during a pandemic might have been a risky move but it’s not one I regret! The New Republique team are welcoming and supportive and I quickly felt at home. Working for a company that actively invests in my career as a UX designer means I am constantly learning new things and growing my skill set. Combine that with work I enjoy, great clients and a team that has my back? Job satisfaction like I’ve never known before.

Luke Jarrett, UX Designer

I joined New Republique two years ago with the goal to further specialise myself in the field of Conversion Rate Optimisation. The expertise of the team and the opportunity to work with some of the biggest brands in Australia creates a good foundation for career growth in the CRO space. The culture of the consultancy is focussed on performing as a team and celebrating success. Management emphasises the importance of a good work life balance and has been demonstrated by providing the opportunity to work part time to pursue other passions and travel.

Adrian Aldenkamp, CRO Strategist (part-time)

As an intern with New Republique, I was presented with lots of professional learning opportunities from day one. I got to work on QA related tasks, gain autonomy and experience, as well as purpose my own ideas. The team was always available to help as well. It was a great experience to be part of the team. I am grateful for this internship opportunity as it has refined my skills further and solidified my career. Upon completion of the internship at New Republique, I was able to secure a full-time position as QA Analyst in Sydney. So grateful for this valuable experience.

Anusha Bellamkonda, QA Analyst

New Republique has supported my career as a dev from building websites to working in (CRO) experimentation. I was referred by a friend who said the culture was great. I can honestly say the office culture is amazing! The best thing is I get to work with leading Australian based organisations, it's awesome.

Sanam Maharjan, Senior Developer

I got my start in CRO at Fantastic Furniture, where I was given the opportunity to help develop the program. From here I completed the CRO Program Manager course at New Republique, which intrigued me to learn even more about experimentation. This led to becoming an employee, where I currently help drive experimentation programs across a range of verticals. My passion and interest in CRO experimentation led me to join the New Republique team.

Gareth Saunders, CRO Strategist

Great team working to make things happen, and the things going to happen are more interesting!

Eric Yue - Former Employee

Always a pleasure to deal with. These guys are at the top of their game!

Jon Abitz - Stake

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