UX Design for Conversion

Master the key UX principles for conversion

User Experience is a hot topic with multiple opinions surrounding it. We can’t trust opinions, however, we can rely on experiments which prove business results. – This you will learn on this one day course.

This introductory level course aims to deepen and expand the understanding of how to leverage UX design in experimentation.

We will examine UX patterns and principles that have proved effective in guiding users to the wanted outcomes.

The course is modelled around a case brief. We will learn how to go from data insights to hypothesis creation, solution exploration and arrive at a UX design which is robust and has the highest probability to deliver a statistically significant test result.

You will learn:

UX and UI design for experimentation and conversion.
UX patterns and principles that have been proven effective.
How to create robust experiment hypothesis.
How to work in an experimentation process and team.
Overview of experimentation types and test design.
Creating a UX design for an experiment, based on a project brief.

This course is done online, live, cost a total of $900 + GST

Further details below

The course in detail

What you will learn & achieve

This is an introductory level course aiming to deepen and expand the understanding of UX patterns and principles that are fundamental to guide users to the wanted outcomes.
The course is modeled around a case brief. We will learn how to go from data insights to hypothesis creation, solution exploration and arrive at a UX design which is robust and has the highest probability to deliver a statistically significant test result.

You will learn:

UX and UI design for experimentation and conversion
UX patterns and principles that have been proven effective
How to create robust experiment hypothesis
How to work in an experimentation process and team.
Overview of experimentation types and test design
Creating a UX design for an experiment, based on a project brief.

What you will not learn:

What is pretty
What feels good
What are trendy design patterns other popular digital brands use

Who it's for

This is for the User Experience Designer that wants to deepen his or her knowledge and understand how he or she can design more effective digital experiences.

OR

For the person who works with UX designers in a team, and needs to understand the framework and structure of effective experiences so that he or she can become a better manager or colleague.

Typical job titles of previous attendees:

UX Designer
Web developer
Front-end developer
Digital manager
E-commerce manager
Online manager
Product manager
Conversion manager

About the instructors

NIMA YASSINI

CEO and Founder of New Republique

Nima is one of Australia’s leading experts in experimentation. With over 20 years experience in UX and 10 years in CRO, Nima has lead experimentation programs for some of the world largest brands including BMW, VW, HSBC, Bendigo Bank, Chemist Warehouse, HCF and many more.

JOHN EKMAN

Head of Education and Training New Republique

John is the founder of Conversionista – One of the leading experimentation agencies in the world. John has trained thousands of aspiring CRO professionals throughout the world. He has worked with major brands like IKEA, Spotify, Volvo and more.

More details

Location:
New Republique
3/63 William St,
Darlinghurst NSW 2010

Investment:
$900 per person.
Maximum of 10 seats available per course.
Please specify your preferred course dates in order of preference on booking. Spaces will be allocated on a first come, first serve bases.

BOOK THIS COURSE

Our Clients

Smart companies trained before you:

Testimonials

Working for New Republique over the past 9 months has been an amazing opportunity to develop my skill sets in data analytics and has elevated my career. The chance to work closely with many high end clients in a number of different business verticals has been a great chance to improve, pick-up new skills and knowledge.

Bryce Marsden, Data Anlaytics Specialist

The best thing about joining New Republique is I get to learn from the best in CRO. Management took a chance on me, and the team worked hard to help me learn and up-skill. Every challenge is a collective learning opportunity. We solve problems, celebrate success as a team, and bask in an environment that prides itself on diversity and values difference. Management is sensitive to the demands of personal life such as pregnancy and maternity leave. Days are redesigned to allow flexibility, less stress, and management keep the conversation going about ways to improve work-life balance.

Anna Garcin, CRO Strategist

Switching jobs during a pandemic might have been a risky move but it’s not one I regret! The New Republique team are welcoming and supportive and I quickly felt at home. Working for a company that actively invests in my career as a UX designer means I am constantly learning new things and growing my skill set. Combine that with work I enjoy, great clients and a team that has my back? Job satisfaction like I’ve never known before.

Luke Jarrett, UX Designer

I joined New Republique two years ago with the goal to further specialise myself in the field of Conversion Rate Optimisation. The expertise of the team and the opportunity to work with some of the biggest brands in Australia creates a good foundation for career growth in the CRO space. The culture of the consultancy is focussed on performing as a team and celebrating success. Management emphasises the importance of a good work life balance and has been demonstrated by providing the opportunity to work part time to pursue other passions and travel.

Adrian Aldenkamp, CRO Strategist (part-time)

As an intern with New Republique, I was presented with lots of professional learning opportunities from day one. I got to work on QA related tasks, gain autonomy and experience, as well as purpose my own ideas. The team was always available to help as well. It was a great experience to be part of the team. I am grateful for this internship opportunity as it has refined my skills further and solidified my career. Upon completion of the internship at New Republique, I was able to secure a full-time position as QA Analyst in Sydney. So grateful for this valuable experience.

Anusha Bellamkonda, QA Analyst

New Republique has supported my career as a dev from building websites to working in (CRO) experimentation. I was referred by a friend who said the culture was great. I can honestly say the office culture is amazing! The best thing is I get to work with leading Australian based organisations, it's awesome.

Sanam Maharjan, Senior Developer

I got my start in CRO at Fantastic Furniture, where I was given the opportunity to help develop the program. From here I completed the CRO Program Manager course at New Republique, which intrigued me to learn even more about experimentation. This led to becoming an employee, where I currently help drive experimentation programs across a range of verticals. My passion and interest in CRO experimentation led me to join the New Republique team.

Gareth Saunders, CRO Strategist

Great team working to make things happen, and the things going to happen are more interesting!

Eric Yue - Former Employee

Always a pleasure to deal with. These guys are at the top of their game!

Jon Abitz - Stake

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