WHAT WE DO

UX/UI & Design validation

About our product

We believe in quick iterative design to deliver experiences that are useful, useable and desirable.

To deliver our UX product, we use a data-led, human centred and agile UX design approach in all our work. We utilise our propriety research process (MVR) to help identify the problem and quickly move into iterative concepts and prototypes to test our assumptions via a range of qualitative studies. Findings are are feedback into the iterative design process.

This iterative design approach brings both our clients and end users into the design process, ensuring everyone has an opportunity to input into the experience.

Talk to us today

Our UX methodology is built on the premise of quick iterative designs.

Within our methodology we use 4 core principles:

Focus on the user

01

Find the right problem

02

Design everything as a system

03

Test every decision

04

Utilising our MVR (Minimal Viable Research) methodology we study multiple qualitative and quantitative touch points to create a holistic view of the user, the problem we need to solve and develop personas and user journeys.

We move quickly to concept, wireframe and prototype the experience.

Prototypes are then tested through a range of qualitative studies to help validate and identify areas for further optimisation.

Our method is about continuous iterative design rollouts, that are validated by data.

In detail

User Experience design

Analytics and data analysis
Online surveys
Usability & SUS analysis
User research
Task modeling
Remote user testing
UX workshop
Card sorting & IA mapping
Contextual interviews
Shadowing
Call & blog jacking analysis
Heuristic analysis
In & out of category analysis
Data-led persona building

User Interface design

Sketch concepting
Detailed concept design
High fidelity wireframing
Prototyping
Paper prototyping
Form design
Storyboard development
Interaction design
Micro messaging

Design Validation

Usability & SUS testing
Remote user testing
Online IA validation
A/B & A/Bn testing
One-on-one user testing
Quantitative validation

Case Study

We helped HSBC with UX & UI

We work closely with HBSC in redefining the user experience across both the public and login environment. Our engagement has us redesigning a range of internet banking and website experiences to help increase product experience, security and uptake across current and new to bank customers.

FULL CASE STUDY

Results:

– Redesign of 17 product experiences

– Increase of customer experiences

– Increase in online sales