Employsure is Australia’s leading workplace relations specialists, working directly with business owners and employers to build solid foundations for business success. They provide over 14,000 Australian businesses with specialised advice, assistance and cost-effective solutions for employment relations and work health and safety concerns.
Fair Work Help is one of the bespoke landing pages for Employsure’s lead generation activity. With a click to lead conversion rate of 3.0% this page alone accounted for a large percentage of monthly revenue for the business.
Realising that a 1 percentage point increase in conversion rate could generate over 20 percent increase in revenue, Employsure engaged New Republique to apply best practise CRO techniques with an aim to increase the on-site conversion rate, therefore increasing the overall ROI from ad spend.